What is a personal brand and why is it the key to your business growth

In this very first episode of Think Like a Brand with Remi Gutteridge - she dives into exactly what a personal brand actually is and why it’s crucial to build one to be remembered, recognised and chosen over your competition. In this episode, Remi debunks some myths around personal branding, from the idea that you have to be an influencer to have a personal brand, to the belief that it’s just about showing off. Remi shares the foundations of building a personal brand - with three key action steps to take.

Key Takeaways:

Personal branding is the key to business growth:
A personal brand isn’t just a “nice to have” or something for influencers - it’s a necessity. Your audience wants to connect with you as a real person, not just as a business and this is exactly what your personal brand allows them to do.

Having a personal brand is not just for influencers:
Your brand is about showcasing your unique story, values, and personality in a way that makes your audience think ‘hell yeah! This is the girl I want to work with’

The power of storytelling:
The best personal brands are built on stories. People don’t just want to see the end result—they want to see the journey. So, the more you can share your struggles & lessons as well as your successes, the more people will relate and remember your brand. 

Become memorable:
This isn’t about being the loudest or boldest person in the room, it’s about discovering what makes your story unique and leaning into that authenticity. Ask yourself: What part of my journey do people need to know to remember me? 

Show more of your personality:
 Ask yourself: How often am I sharing my true personality? Are you sharing the highs, the lows, and the behind-the-scenes of your journey? This doesn’t mean oversharing or having no private life, but it does mean being honest and open about who you are. People connect with you when they see the full version of your personality, not just the polished version.

Consistency is key:
Consistency is what helps people remember you over time. Ask yourself: Am I showing up consistently with my brand? This includes everything from your tone of voice to your visual branding. Whether you’re posting on social media, sending out emails, or creating content, consistency creates familiarity and trust. Your audience needs to know what to expect from you month after month, so don’t underestimate the power of consistency.

Thank you for listening to this episode of Think Like A Brand! If you found this episode helpful, make sure to hit the subscribe button on your favourite podcast platform and leave a review to let us know your thoughts. Follow us on Instagram @thinklikeabrandpodcast to stay updated on our latest episodes and connect with our community.