How to overcome mindset blocks stopping you from building a Personal Brand

In this episode of the Think Like A Brand podcast, Remi focuses on overcoming mindset blocks that are stopping you from building a personal brand. Remi emphasises the importance of actually identifying these limiting beliefs, like fear of rejection or imposter syndrome, so you know what’s holding you back specifically. The episode dives into the need to be authentic, embrace vulnerability and let go of the need to be perfect. Remi shares her story of how she’s managed to overcome blocks that have come from being criticised in the past and reprogrammed her own mindset. This episode gives you a framework for doing the inner work to overcome these blocks and start building your next level personal brand. 

Key Takeaways:

Two common excuses as to why people don’t have a personal brand.

Saying “I don’t do anything exciting” and “I’m not good enough’ are just excuses, your life can be completely ‘normal’ and still create a personal brand because people will resonate and connect with ‘normal’. Overcoming the belief you’re not good enough is the key to building your authority through your personal brand.

Identify the blocks holding you back from creating a personal brand 

Things like being criticised in the past for speaking out, self-doubt and overthinking what to actually say. Once you can identify these blocks, you can do the work to overcome them and start building the key to growing your business.

Timeline therapy can be transformational for overcoming mindset blocks

If you think you’ve tried everything to get over the mindset blocks that are stopping you from upleveling, timeline therapy is a great way to access and overcome these. 

The fear of rejection is stopping you from showing up authentically online

Notice how the fear of being disliked or criticised is costing you opportunities - it’s capping your business growth. The sooner you can move through this, the more you’ll attract the people you actually want to and start positioning yourself as an authority in your industry.

Let go of perfectionism

Embrace and embody the idea that you already have everything within you right now to build a successful personal brand, without having to change who you are or copy someone else.

Use your offline self to curate your personal brand

Think about who you are offline, in your personal life - what are your habits, personality, boundaries etc. Your online personal brand should then reflect these values and lifestyle that’s unique to you. 

Be willing to get vulnerable 

Vulnerability and sharing your journey is what allows your audience to connect in a genuine way - this is what makes your brand truly magnetic. 

Understand the real cost of staying stuck in these limiting beliefs

They’re impacting you retaining clients, attracting clients, your income, your freedom and your impact. Choose to believe in your potential instead of letting your limiting beliefs run the show. 

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