How To Use Neuromarketing To Build A Memorable Personal Brand

In this episode of the Think Like A Brand podcast, Remi is diving into Neuromarketing and how understanding the science behind how the human brain works is crucial for building a captivating personal brand. Remi explains the two key parts of the brain - the emotional/limbic brain and the logical/neocortex brain and then shares strategies for you to take action to create a memorable, relatable and impactful personal brand. 

Key Takeaways:

The emotional/limbic side of the brain reacts instantly to emotional triggers

Your personal branding must tap into stories, vulnerability and evoking positive feelings like safety, belonging and self-worth

The logical side of the brain needs rational content 

It makes rational decisions so to speak to this side of your audience’s brain, you need to be creating content based around facts, figures, social proof and crystal clear benefits. 

Consistency and repetition are key

The brain loves familiarity, so stick to the same core stories, values and visual branding

Sell by focusing on the desired outcome/transformation

Don’t just talk about the features of your offers, but what results they will actually create - speak to what your audience wants right now

Connecting on an emotional level increases dopamine

Dopamine is a positive, happy feeling which then leads to your audience becoming more loyal and connected to you and your personal brand 

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