Think Like A Brand
Welcome to Think Like A Brand, the podcast to inspire you to disrupt your industry with your story, to give you the no BS truths and to show you how to turn your unique voice into a magnet for sales.
Let's unlock your potential and position you as the go-to expert once and for all.
Think Like A Brand
How the Beckham’s have created some of the most powerful personal brands in the world
In today’s episode of the Think Like A Brand podcast, Remi is doing a case study into the Beckham family and their personal brand. The legendary couple have taken personal branding to a whole new level, not just for themselves, but for their entire family. They've managed to balance the fame, the business, and the family life, all while creating magnetic personal brands that have captivated the world. Remi talks through the key lessons we can learn from looking at how they’ve managed to build these phenomenal personal brands.
Key Takeaways:
It's okay to change career paths - stop worrying about changing your niche
Victoria went from Spice Girl to luxury designer, while David transitioned from footballer to fashion icon. Your personal brand can follow you (if it’s strong enough), no matter what industry you're in.
Staying relevant and evolving is key
David and Victoria are always ahead of the curve, anticipating what their audience wants and delivering it. That's the secret to creating a personal brand that lasts and grows with you so it always feels authentic.
Bringing more YOU into your personal brand is the key
The Beckhams aren't afraid to show off their family life, and that's what makes people fall in love with their brand - think about how you can lean into that personal side of your biz (this doesn’t mean you can’t have privacy)
Authenticity is everything
No matter how big they get, the Beckhams always stay true to who they are. That's the energy your audience crave.
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