Think Like A Brand
Welcome to Think Like A Brand, the podcast to inspire you to disrupt your industry with your story, to give you the no BS truths and to show you how to turn your unique voice into a magnet for sales.
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Think Like A Brand
The Secrets Behind The Rapid Growth Of The Fashion Brand Odd Muse
In this episode of the Think Like A Brand podcast, Remi uses Aimee Smale, founder of fashion brand Odd Muse as a case study of the power of authenticity and transparency in building a completely captivating brand. Aimee is known for her social media presence, sharing the ins and outs of running a business at a young age. Her online presence even caught the attention of Steven Bartlett after she posted a very raw, unfiltered video talking about the challenges of entrepreneurship. Her personal brand has made her stand out in a crowded fashion industry. The result? People don’t just buy into Odd Muse, they buy into Aimee as a person and that’s the power of a personal brand.
Key Takeaways
Embrace the good, the bad, and the ugly
Aimee’s raw, unfiltered sharing of her journey as an entrepreneur is what has magnetised her audience, showing how vulnerability really can be your superpower.
Stand out by giving your own unique narrative
Aimee’s story sets her apart in a hugely crowded market, making her brand the go-to choice not only because of the products but the voice behind the products
Lead with your why
This is how Aimee has managed to build trust and authority, positioning herself as an industry expert and attracting a loyal following
Humanise your brand through personal storytelling
Aimee sharing the ups and downs of her entrepreneurial journey is what has made Odd Muse more than just a faceless fashion brand - she’s created a deep, emotional connection with her audience.
Align your personal brand with your visual identity
The minimalist, timeless aesthetic of Odd Muse perfectly reflects Aimee’s own personal style and lifestyle - this alignment creates an immersive, seamless brand experience
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