Think Like A Brand

The Trap That All Business Owners Fall Into & How To Get Out Of It

Remi Gutteridge Season 1 Episode 15

In this episode of the Think Like A Brand podcast, Remi is talking all about the evolution of what it really takes to become a business owner, and why continously evolving is actually such a beautiful thing. She talks about how she fell into the trap of trying to fit into predefined boxes and the power of embracing your unique creativity and skills that make you, YOU. Remi talks about how mentorship plays a huge part in this evolution, how your visual branding impacts this and the transformative effect of rebirth and evolution in your business success.

Key Takeaways

Embrace the rebirth cycle

You need to shed layers in order to unlock the next evolution of you and your capacity as a business owner

Visual branding shouldn’t just be visually appealing

It also needs to capture attention, evoke emotions and resonate with your audience 

Showcase your journey to your audience

This is a powerful way to connect with your audience, by sharing your vulnerability through personal experiences, lessons and your personal evolution

Mentorship is hugely powerful

Don’t underestimate the difference it can make to have advice from someone who can see your gaps and help you accelerate your growth

Tune in to the woo 

Pay attention to your intuition and the opportunities the universe presents you with, these can be an important guide toward your next evolution

Stop putting yourself in a box

You don’t need to fit into a predefined role or offer to be successful - embrace everything that is unique about you and build your business around this. 

Look to others for inspiration, not to mimic 

Make sure you’re using others as inspiration to create something unique, rather than just copying what others are doing - your power as a business owner lies in your unique way of doing things



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