Think Like A Brand
Welcome to Think Like A Brand, the podcast to inspire you to disrupt your industry with your story, to give you the no BS truths and to show you how to turn your unique voice into a magnet for sales.
Let's unlock your potential and position you as the go-to expert once and for all.
Think Like A Brand
Your Offer Isn't Selling? Here's Why (And How to Fix It)
In this episode of the Think Like a Brand Podcast, Remi breaks down why your offers aren’t selling - and it’s NOT because they’re not good enough. It’s because you’re selling features instead of the transformation.
Remi is deep-diving into how to shift your messaging from a boring list of what your offer includes to a magnetic narrative about who your clients get to become once they go through the offer. Remi talks about the importance of positioning yourself as the ONLY choice for your ideal client and making selling an absolute breeze.
Key Takeaways:
Transformation Sells, Features Bore:
Your clients don't want another generic course or strategy - they want to become the most powerful version of themselves. Stop listing what's in your offer and start painting the picture of their transformation.
Emotions Drive Purchases:
People buy based on feelings, not logic - so make them FEEL something when you talk about your offer. Your messaging should make them imagine their life completely transformed.
Storytelling is Your Secret Weapon:
Your journey and your clients' stories are the most powerful sales tools you have. Use storytelling that's so specific and raw that it makes people feel seen, understood, and ready to invest.
Sell the Shift, Not the Logistics:
Nobody gets excited about another Zoom call or PDF - they get excited about becoming a walking, talking sales magnet who attracts clients effortlessly. Your offer is about the ENTIRE life shift.
Speak to Their Future Self:
Talk to the version of your client who's already achieved their dream - confident, powerful, and unstoppable. Your content should make them feel like they're already stepping into that identity.
Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.
If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.
Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge
Until next time, keep thinking like a brand and building with intention.
