Think Like A Brand

The Creative Frequency Formula

Remi Gutteridge Season 1 Episode 27

In this episode of the Think Like a Brand Podcast, Remi explores how brands transmit a unique energetic signature through voice, visuals, values, and vibe. Remi reveals how losing connection with your authentic creative frequency can cost you clarity, conversions, and confidence, and explains how aligning these elements transforms your brand from vanilla and forgettable to disruptive and magnetic.

Key Takeaways:

Your brand is an energy transmission

Every powerful brand broadcasts a coded frequency that goes beyond visual aesthetics. When you're truly tuned into your authentic energy, your audience feels your essence before reading a single word.

Creative frequency is more than visuals

Your brand isn't just about looking pretty or following templates - it's about creating emotional resonance. Your color choices, tone, and visual language must connect deeply with your story and values.

Stop neglecting your brands evolution

While you constantly evolve personally, you’re neglecting to upgrade your brand identity simultaneously. This misalignment can make your ideal high-ticket clients feel disconnected from your current energy.

Subconscious Perception is key

Your brand should create an immediate, powerful feeling that speaks to your ideal client's subconscious desires.

Authenticity drives disruption

When your voice, visuals, values, and vibe are perfectly aligned, you transform from a generic online presence to a truly disruptive brand. This alignment creates a memorable emotional experience that clients will remember forever.

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Until next time, keep thinking like a brand and building with intention.

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